Submitted by Business Builders Marketing Team
When it comes to selecting health care options, knowing which physicians, services, and locations are best suited to diagnose and treat your symptoms is important. You aren’t likely to just pick names or ads out of the phone book. Technology is at the forefront of your provider search, and it’s essential for health providers to effectively communicate their available diagnostic and treatment options so you can make an informed decision.
Websites Are Important, but Content is What’s Vital
We all know websites are critical in today’s health care arena. And when you’re entrusting a provider or a facility with your health, you would likely feel much better if your provider or facility offered an engaging website that incorporated key elements unique to people like you, who may be suffering through the same issues. Websites that are easy to access and navigate can make dealing with any health care issue less stressful as well as providing extra information that your physician simply may not be able to cover in an office visit.
Website Videos
More and more websites are including video as a way to help their patients understand procedures. You may be surprised to know that 72 hours after watching a web video, you’ll remember 90 percent of its content (Flikli, 2013). But there’s a drawback — you only have two or three minutes before retention levels fall significantly, no matter the video length. And why is that? Well, just think of how busy you are. One thing or another is always vying for your attention, so unless it’s something close to you, you won’t devote much time to it. As a prospective patient, you want information, and you want it now. Fortunately, most of us carry an entire world of information with us every day.
Mobile is Global
Cell phones and tablets are giving the world almost unrestricted mobility. With that mobility comes continuous access to the information and websites people need. According to Tech Crunch (2013), 40 percent of viewers will access web video through a mobile device. That’s a sevenfold increase over two years ago, making mobile-friendly video indispensable across all industries, including health care.
How Can Video Make an Impact in the Health Care Industry?
Today’s state-of-the-art hospitals, facilities, and medical groups are using video as another way to help their patients. Video can detail specific medical procedures, explain unique treatment programs, or even provide heartwarming patient testimonials. No matter what kind of health care information is being conveyed, it can be done more efficiently and memorably with video.
The bottom line? Health care providers know how important it is to relay meaningful, efficient information. So if you’re looking for help on any medical issue, website video can make a difference.
Understanding and knowing how to act on existing and emerging trends like web video makes Business Builders a best-practice resource for marketing and sales in the community. They have combined leading-edge digital, mobile, video, and web capabilities for more than 75 unique industries, making them Central Illinois’ first choice for professional video production and website development. Visit them on the web at www.BuildRevenueNow.com.
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