By Steve Thompson, President and CEO, Easterseals Central Illinois
For nearly 100 years, Easterseals Central Illinois has been helping children with disabilities reach for and achieve their full potential. Today, the challenges of those living with a disability are more complex than ever. The definition of disability goes beyond physical conditions to include invisible, emotional, learning, and social challenges.
To respond to these challenges and to re-introduce our organization in a clear, contemporary way, Easterseals is launching a “brand renaissance.” This fresh new brand is already energizing thousands of volunteers and donors, while engaging a new generation.
With a new orange logo evoking positivity and strength, this heritage organization will no longer be known as “Easter Seals” but rather, Easterseals — all one word. The brand also includes the powerful and descriptive tagline: “taking on disability together,” reflecting Easterseals’ commitment to collaboration with other healthcare providers, within the community and alongside those we serve.
Easterseals is committed to changing the way the world defines and views disability by making profound and positive differences in people’s lives every day.
One thing we are not changing is who we help or how we make a difference. Easterseals will continue to be widely recognized as a premier provider of direct services to children with disabilities and those who love them. Going forward, we are determined to lead and inspire as we seek to change the way the world defines and views disability.
For more information please visit ci.easterseals.com.